Pathways for Little Feet has long supported families by removing financial barriers to adoption and post-adoption care. After two years of managing their brand, we recognized the need for a rebrand that reflected their growth, evolving services, and the families they serve.

With deep insight into their journey, we developed a new identity that honors their origins while embracing their future. This included an updated logo, tagline, mission statement, and a redesigned website to better communicate their impact and connect with families in need. The result is a brand that stays true to its mission while inspiring hope and possibility for the next generation.