After three years of success as a sake importer, Truffle Hunter needed a brewery workaround for licensing—and in the process, discovered a new opportunity. Their homebrew was not only good but had the potential to redefine “American Sake.” Instead of catering to tradition, they embraced a more open, local approach, making sake accessible and exciting for a younger, open-minded generation—much like the craft beer movement before it.

We took the client’s vision and transformed it into a bold, adaptable brand that reflects their creativity and love for Houston. The identity balances playfulness with depth, using dynamic design elements that can evolve over time. The result is a sake brand that feels fresh, engaging, and built for a new generation of enthusiasts.